Vision & Mission

VISION

To be the leading supplier of seeds with the most comprehensive range of seed types in Zimbabwe.

MISSION

Developing agriculture through distinction in the supply of products, service and customer care.

PURPOSE

To be the preferred supplier of agricultural seeds and related products to the farmer.

VALUES

Integrity - We pursue high standards in the quality of our products, service and personal.

Teamwork - We collectively pursue success in both our business and person.

Exceptionalism - We seek to be unique and exceptional in our service to the agricultural industry.

Innovation - We pursue the future of agriculture in the development of our Products and Services.